DOWNERS GROVE, Illinois., September 29, 2020 / PRNewswire / – The COVID-19 pandemic worries Americans for their physical and mental well-being. New survey * finds majority of Americans exercise less, with nearly half gaining weight and neglecting healthy eating as they face feelings of isolation and perceived barriers to sustaining their health and fitness. Still, a majority resolve to come out stronger, with nearly nine in 10 Americans hoping to improve at least one aspect of their personal care. The world leader in sports nutrition, OPTIMUM NUTRITION (“ON”), commissioned the survey and aims to help people be BETTER THAN BEFORE with an ongoing program of free workouts, dynamic workouts and a supportive social community on the brand’s social channels.
ON’s upcoming BETTER THAN BEFORE series of free events broadcast live (Ongoing October 5e-9e), will offer expert coaching in fitness, nutrition and mental health. Sessions – including workouts, briefings, and Q&A – will feature prominent fitness professionals, influencers and celebrities, as well as registered dieticians and health providers.
“COVID-19 has disrupted our fitness and nutrition routines and it has taught us a lot about ourselves. We commissioned this survey to measure how we might help consumers maintain their fitness and personal care routines. they are determined to take charge of their own health and fitness, ”said Sarah lombard, marketing director for ON.
“Supporting those who are committed to their fitness in our brand’s DNA and we have been doing so for over 30 years. ON is responding to this by bringing together some of our best coaches and experts to support people in their quest to maintain a healthy lifestyle, even for those with motivation issues and changes in their finances and their access to the gym, ”said Lombard.
Snapshot of a nation in the grip of a pandemic
The ON survey results show that a majority of Americans (62%) are concerned about their overall health. Healthy habits like working out and playing sports with friends have taken a back seat lately, with 63% of respondents admitting they’re not as active as they would like.
More than half (51%) exercise less than before the pandemic: 45% say they have gained weight and 42% say they eat less healthily. And a majority of respondents (85%) say they face obstacles to being in better health, whether it is a lack of motivation (38%), a lack of financial resources (33%) or lack of access to appropriate training equipment and training (30%).
Concerns emerging in the survey also show the toll on mental health: two-thirds of those polled say they are more stressed and anxious than before the pandemic, and 45% say they feel “less like me.” Feelings of isolation may be a contributing factor, as six in 10 feel they have lost sense of community due to COVID-19 and two in five are concerned about maintaining relationships with their friends and family. family.
Still, Americans remain optimistic: 86% believe there are ways the pandemic could lead to lasting improvements, such as a deeper appreciation for the little things in life (63%), friends and family (56%) and themselves and what they are able to do (38%.) Nine in ten say they have learned something about themselves – a third of them realized they were strong and resistant.
“Just like resistance to exercise, adversity can build strength,” Lombard said. “Individually and together, we know we can emerge from this challenge more resilient, more committed to our well-being and ultimately better than before. ON is committed to helping people along this journey, wherever they are on their way. “
Better than before
ON developed its BETTER THAN BEFORE campaign to support people as they seek to navigate a new normal. Focused on fitness, performance and overall health, the integrated campaign offers a series of free virtual events during the week of October 5-9. Programming includes workouts, information sessions and Q&A panels on a range of wellness topics.
ON’s BETTER THAN BEFORE sessions will cover relevant topics such as how to maintain a healthy immune system, quality of sleep, stress management, nutrition and supplementation, re-equipping workouts to adapt to the “new normal” and more. In addition to expert advice, ON infuses a spirit of fun into the program with sessions like “date night,” which tackles the challenges of close relationships during the pandemic and includes a couples workout and “stories. at bedtime “to promote good sleep.
Hosts include fitness celebrities and influencers like reality TV personalities Tyler cameron, Port d’Argile and designer Hayley paige, elite athletes like a professional football player Abby dahlkemper and gymnast Sam mikulak, as well as the main personal trainers and ambassadors of Team ON, including the Peloton instructor Tunde Oyeneyin and fitness influencers Conrad Louis and Karina Elle. Other guests include experts like sports psychologist Dr. Jarrod spencer, orthopedic surgeon in sports medicine Dr. Brian cole and dietitian Brooke O’Connell.
“BETTER THAN BEFORE will provide information, inspiration and encouragement,” said Kerry Leslie, responsible for brand activation for ON. “Perhaps most importantly, we hope this will make people realize that they are not alone – there is a community, from influencers and fitness experts to fellow Americans near and far, who have the same concerns and can always come together, virtually, to support each other. in the pursuit of their best and healthiest lives. “
All content will be broadcast live morning and evening via OPTIMUM NUTRITION Instagram Live, and will be archived for convenience at all times via IGTV and the OPTIMUM NUTRITION YouTube channel. For a full schedule of events, interested participants can visit optimumnutrition.com/btblive.
About OPTIMAL NUTRITION
OPTIMUM NUTRITION was created in 1986 to meet consumer demand for consistent quality in sports nutrition. The company is also known for anticipating constantly changing customer needs and responding to the demands of a dynamic market with innovative products. With four state-of-the-art manufacturing plants based in the United States, India and in the UK, ON manufactures items in every product category, including nutrition bars, protein powders, ready-to-drink shakes and drinks, energy products, multivitamins and other health and wellness programs that support a healthy lifestyle. The brand’s GOLD STANDARD 100% WHEY is universally recognized as the # 1 selling whey protein powder in the world. ON products can be found in the United States at nearly 10,000 independent natural and specialty retail stores, gyms and fitness centers, and most online retailers. ON products are also sold in over 90 countries around the world. Learn more at https://www.OPTIMUMNUTRITION.com/
* Independent research firm Kelton Global conducted an online survey of 1,004 representative American adults on September 2, 2020.
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