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April 2019

Fitness supplement

India is now a major market for fitness supplements

The country has become very inclined to stay healthy, giving birth to a significant market for fitness and healthy consumer goods.

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April 4, 2019

5 minutes to read

Opinions expressed by Contractor the contributors are theirs.


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India is at the peak of a physical and mental fitness revolution where we are seeing a large number of Indians embracing the fitness industry. Due to increased industrialization and corporate culture, Indians were more involved in office work without physical labor. Although this was not a very popular trend until a few years ago, with a growing awareness of the benefits of a fitness routine, more and more Indians are enrolling in gyms. , marathons and health clubs.

From weight lifting and water sports to fun activities like zumba and aerobics, Indians of all ages have started to embrace a fit lifestyle. In fact, Google trends reveal that there has been a massive increase in demand for sugar-free, gluten-free, fat-free and probiotic-free foods in India.

A fitness supplement is intended to deliver essential nutrients and is not otherwise consumed in large amounts. These supplements generally provide amino acids, proteins, and minerals. Due to a rapidly changing lifestyle, the will and time to cook at home has been drastically reduced. Hence, this has led to a rise in the market for external dietary supplements in India.

Here’s what the reports say

According to “India Protein and Herbal Supplements Market Overview 2018-23”, the Indian fitness supplement market is expected to reach a CAGR of over 18% in 2023 compared to 2017-18. Experts say Indian consumers are increasingly aware of basic nutrition requirements and are proactively implementing nutritional supplements in their diets. It is observed that young Indians are driven to achieve higher well-being and avoid obesity and a healthy body and mind.

Editing in Outlook

Previously, Indians were heavily involved in the consumption of fast food and packaged foods, which ultimately led to lifestyle diseases like diabetes, obesity, and cardiovascular disease. However, the main factors that have fueled the emergence of a healthy lifestyle are the increase in disposable income and GDP. With a better economy comes a better standard of living.

Another major factor that has contributed to a fitness focused India is the influence of Bollywood celebrities, athletes and fitness icons. From a 30-year-old Vicky Kaushal to a 53-year-old Salman Khan, Bollywood has inspired audiences to stay in shape. Indian athletes are not left out either. Virat Kohli, KL Rahul and others often flaunt their chiseled bodies. This has enabled more and more people to prevent obesity and adopt healthy lifestyles.

The tastes of the generation

According to a survey, India’s population consists of more young people than any other country in the world. While young people tend to hold office jobs, awareness of dietary supplements and exercise routines has helped them adopt healthier lifestyles. This has led to the growth of the dietary supplement market in India.

The Indian fitness industry is likely to grow in the coming years. While it is currently estimated at $ 0.8 billion, it will soon see rapid double-digit growth. Currently, the fitness industry in China is valued at $ 6 billion with a GDP of $ 11 trillion. Therefore, if we assume that India’s GDP (currently $ 2.5 trillion) will continue to grow 6-7% over the next 10 years. India’s fitness industry is expected to triple to $ 2.5 billion by the end of 2027.

Now is the time

It is a very opportune time for companies betting on Indian fitness industry such as dietary and health supplements, fitness clothing, health clubs and gymnasiums. With the expected growth of the Indian fitness industry, it is estimated that these companies will experience greater heights in the times to come.

Besides protein powders, people are also considering using peanut butter in their daily diet because it is very high in protein. Peanut butter is not only heavy in nutrients, but it also helps prevent diabetes and heart disease. It’s a great alternative to sweet cravings for those who want to watch their weight. Plus, it’s a great source of protein for those who are passionate about fitness. Although peanut butter is one of the most popular spreads in the world, it is still not a very common household product in India. However, with the growing awareness of the nutritional value of peanut butter, the industry is heading for a brighter future.

Today, with a large number of upper middle class households spending money on organic and natural food products, choosing the right product is highly essential when shopping for a jar of peanut butter. A healthy jar of peanut butter shouldn’t contain stabilizers, hydrogenated oil, trans fat, or added sugar. Along with other fitness supplements, the peanut butter industry is also expected to experience a boom in Indian markets very soon.


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